# Whop online store: build on Whop or keep your own shop? > Whop online store options compared: a Whop store page, Shopify with Lasso, or WooCommerce with the Whop payment form embedded. Pros, cons and setup. Updated: 2026-11-11 ยท Canonical: https://whopforwoo.com/whop-online-store **A Whop online store is the store page every Whop business gets: products, prices and a Whop checkout, hosted on whop.com.** If you already run your own shop, you don't need to move: with WooCommerce and WhopForWoo, Whop processes payments inside your existing checkout. So the real question is where the store should live. Here are the three options and when each one makes sense. ## Option 1: a store on whop.com You create a whop, add products (free, one-time or recurring), design the store page (name, headline, description, logo, gallery, category) and share links. Whop hosts everything, including the buyer account and access to apps like courses or chat. Strong for: digital products, memberships, communities, a first product, sellers whose traffic comes from social media. Whop also lists stores in its marketplace, which can bring discovery. Weaker for: big catalogues, detailed shipping rules, stock per variation, and anyone with an existing domain that ranks on Google. Whop's own docs say physical-product support is still being improved, and recommend Zapier for fulfilment. ## Option 2: Shopify + Lasso Whop documents Lasso, a checkout platform connecting a Shopify store to Whop's payment infrastructure, with Shopify kept for products and fulfilment. Compared in [Whop on Shopify vs WooCommerce](https://whopforwoo.com/whop-shopify-vs-woocommerce). ## Option 3: WooCommerce + WhopForWoo Your shop stays on WordPress. WhopForWoo adds Whop as a payment method: - Whop's payment form embedded in the checkout (classic checkout and order-pay page); Whop's hosted page for the Checkout Block. - Order created first, payment verified server-side, then the order is marked paid. - Charges in your store currency when Whop supports it (47 currencies), otherwise converted to USD. - Form language, theme, button colour, background and corner radius to match your theme. ![Embedded Whop payment form styled to match a WooCommerce theme](https://whopforwoo.com/img/whop-form-theme-match.png) ## Comparison | | Whop store page | Shopify + Lasso | WooCommerce + WhopForWoo | |---|---|---|---| | Domain and SEO | whop.com | Your domain | Your domain | | Catalogue, shipping, stock | Basic | Shopify | WooCommerce | | Hosting | Included | Shopify plan | Your WordPress hosting | | Checkout | Whop | Lasso checkout on Whop rails | Your checkout, Whop form embedded | | Customer data | Whop | Shopify / Lasso | Your WordPress database | | Payments by | Whop | Whop | Whop | ## Pros and cons of keeping your own store with Whop payments **Pros** - Nothing to migrate: products, URLs, reviews, customers and SEO stay. - WooCommerce extensions keep working: coupons, upsells, tax, shipping, emails. - Whop can be added next to Stripe or PayPal instead of replacing them. - Card data never touches your server; it stays in Whop's iframe. **Cons** - You run WordPress yourself: hosting, updates, caching (the checkout page must be excluded from page cache). - No Whop marketplace discovery for WooCommerce products. - Refunds are issued in the Whop dashboard. - Recurring subscriptions are not handled by WhopForWoo; see [Whop subscriptions on WooCommerce](https://whopforwoo.com/whop-subscriptions-woocommerce). - Whop's prohibited list applies whatever the storefront. Whop decides eligibility. ## Moving payments without moving the store If you choose option 3, the switch is small. Create the Whop business with "payment processing only", complete KYC, create an API key, install WhopForWoo and paste the webhook URL into Whop. Test with sandbox mode on, then enable Whop on the live checkout. Your product URLs, reviews and customer accounts don't change, and you can leave your current gateway enabled during the transition so customers can pick either. ## Which to pick - New, digital-first, audience on social: a Whop store page. - Existing Shopify store: look at Lasso. - Existing WooCommerce store, or you want full control of your site: WhopForWoo. ## Pricing Solo (1 site): $129. Dropshipper (5 sites): $249. Pirate (unlimited): $499. One-time payment, updates included. 14-day refund. Get WhopForWoo: https://whopforwoo.com/pricing ## FAQ ### Can I build an online store on Whop? Yes. Every Whop business has a store page with products, pricing and checkout. It suits digital products, memberships and simple physical offers. For a full catalogue with shipping rules, a store platform such as WooCommerce is more complete. ### What is a Whop shop? It is the public store page of a Whop business, where buyers see its products and check out on Whop. You design it in the dashboard with the store page editor. ### Can I use Whop payments in my own online store? Yes. With WooCommerce, the WhopForWoo plugin embeds Whop's payment form in your checkout. Whop documents a Lasso integration for Shopify. ### Do I lose SEO if I move my store to Whop? Your store pages would live on whop.com instead of your domain, so the rankings and backlinks of your current site don't transfer. Keeping your own store and using Whop for payment avoids that. ## Related - [Whop for ecommerce: Whop payments on your WooCommerce store](https://whopforwoo.com/whop-for-ecommerce): Can Whop run ecommerce payments? Yes. How Whop fits a WooCommerce store, what it does well, where it is still limited, and how to set it up. - [Whop for physical products: what works and what to watch](https://whopforwoo.com/whop-for-physical-products): Can you sell physical products with Whop? Yes, with limits. How to take Whop payments on a WooCommerce store, reserves on slow delivery, allowed products. - [Whop on Shopify vs WooCommerce: how each integration works](https://whopforwoo.com/whop-shopify-vs-woocommerce): Whop on Shopify or WooCommerce? How Whop payments connect to each (Lasso for Shopify, a gateway plugin for WooCommerce), the costs, and which to pick. - [Whop for business: who it fits and how to use it with WooCommerce](https://whopforwoo.com/whop-for-business): Whop for business, plainly: what Whop does, which businesses it accepts, fees and reserves, and how a WooCommerce business takes Whop payments. - [Whop embedded checkout: keep customers on your WooCommerce checkout](https://whopforwoo.com/whop-embedded-checkout): How to embed Whop checkout on a website: the Checkout element, what you must build around it, and how WhopForWoo does it inside WooCommerce. - [Choosing a payment gateway for WooCommerce: the buying guide](https://whopforwoo.com/woocommerce-payment-gateways): How to choose a payment gateway for WooCommerce: 8 criteria, a comparison of WooPayments, Stripe, PayPal, Square, Mollie and Whop, and how to add one.